Homecoming 2026

Activation Opportunities

Three signature moments. Unlimited ways to show up.

Homecoming 2026 offers strategic partners a range of high-visibility, high-engagement activation environments across the week. Each space is designed for real brand presence — not logo placement in a program, but activated, face-to-face moments with the students, alumni, families, and community that define the B-CU experience.

Featured Activation

Multicultural Explosion: Goombay & J'ouvert

Tuesday, Sept. 15 · Friday, Sept. 18

One of Homecoming week's most vibrant campus gatherings, Goombay and J'ouvert brings students, alumni, and community supporters together for music, movement, and cultural pride. With live DJs, performances, and interactive crowd moments, the quad becomes a full cultural experience built for high foot traffic, high engagement, and high social sharing. This is a standout platform for brands looking for real visibility and face-to-face connection.

  • Live DJ and performance stage
  • Cultural showcases and interactive crowd moments
  • High-traffic campus footprint with sponsor activations
  • Prime environment for photo moments and recap content
  • Great fit for sampling, giveaways, and lead capture

Featured Activation

Jungle Fest

Friday — Homecoming Week

Jungle Fest is B-CU's signature daytime Homecoming experience on the campus quad, bringing Wildcats together in a vibrant atmosphere of music, food, vendors, student organizations, alumni activations, and community celebration. From live performances and interactive experiences to vendor shopping and brand activations, Jungle Fest is designed for multi-generational engagement and high foot traffic — making it one of the strongest sponsor visibility moments of Homecoming week.

  • Live performances and interactive experiences
  • Vendor shopping and brand activation footprint
  • Multi-generational audience across students, alumni, and families
  • High foot traffic throughout the day

Featured Activation

End Zone Experience

Game Day — Saturday

The End Zone Experience is an elevated game day hospitality area near the end zone designed for high-energy fan engagement, VIP hosting, and premium brand integration. This space attracts strong traffic pre-kickoff, during halftime, and throughout the game — ideal for sampling, lead capture, and social content moments.

Who You'll Reach

  • Alumni and supporters seeking a premium game day environment
  • Students and young alumni drawn to music, energy, and camera-ready moments
  • Families and community guests who value comfort, convenience, and access

Sponsor Benefits

  • Naming rights and premium signage in-zone
  • Hosted brand moments: photo wall, fan cam, DJ shoutouts
  • Activation footprint for engagement and lead capture
  • Optional tie-ins: Tailgate Zone, Vendor Village, and in-game features
Explore the full End Zone Experience →

Ready to Activate Your Brand?

Contact us to discuss sponsorship availability and build your activation plan.

Submit a Sponsorship Inquiry