Be Part of Homecoming 2026

A signature celebration. A powerful platform. A partnership built to last.

A Message from the President

On behalf of Bethune-Cookman University, it is my honor to welcome you to the sponsorship opportunity packet for Homecoming 2026.

Homecoming at Bethune-Cookman is more than a celebration. It is a powerful expression of legacy, pride, culture, and community. Each year, Wildcats from across the country return home to reconnect with the institution that helped shape their lives, while students, alumni, families, supporters, and friends come together to celebrate the enduring spirit of our university.

As we prepare for Homecoming 2026, we are building an experience that reflects the strength of our tradition and the momentum of our future. This is a moment to showcase the excellence of Bethune-Cookman University, deepen engagement with our community, and create meaningful opportunities for strategic partners to align with a trusted and culturally significant institution.

Your support helps us expand the impact of Homecoming while investing in the student experience, alumni engagement, and the continued rise of Bethune-Cookman University. We invite you to join us as a valued partner in this signature celebration and become part of an experience that inspires pride, creates visibility, and strengthens the bond between our university and the communities we serve. Thank you for your interest in partnering with Bethune-Cookman University. We look forward to building something exceptional together.

Dr. Albert Mosley

President, Bethune-Cookman University

Why Homecoming Sponsorship Matters

Forming a strategic partnership with Bethune-Cookman University, a historic HBCU in Daytona Beach, Florida, strengthens your company's reputation and demonstrates a real commitment to community, culture, and student success. Homecoming is one of B-CU's biggest moments of the year, bringing together students, alumni, families, supporters, and the greater Daytona Beach community for a full week of events. Sponsorship creates visibility, engagement, and meaningful impact through experiences that celebrate Wildcat pride and advance the student experience.

Sponsorship Packages

Six tiers designed to match your goals, your budget, and your brand.

Presenting Sponsor

$100,000

Presenting Sponsor

Prime Zone Title Activations — Choose 2

  • Vendor Village Presented By — Friday Jungle Fest
  • Official Tailgate Zone Presented By — Saturday
  • President's Fish Fry Tent Presented By — Friday Jungle Fest
  • Jungle Fest Presented By — Friday

Always-On, All Week

  • Official Homecoming Map Sponsor
  • Lead-capture sweepstakes sponsor (scan to win across events)
  • Wayfinding sponsor — directional signage

Signature Event Title Activation — Choose 1

  • Fashion Show Presented By — Monday
  • Student Concert (TBD) Presented By — Tuesday
  • Step Off Presented By — Thursday
  • Pep Rally Concert Presented By — Friday
  • Parade Presented By — Saturday

6 Event Feature Activations — spread across days

  • Examples: photo wall, fan cam, hydration stations, charging lounge, DJ booth, halftime feature

Platinum Sponsor

$50,000

Prime Zone Title Activation — Choose 1

  • Vendor Village Presented By — Friday
  • Official Tailgate Zone Presented By — Saturday
  • President's Fish Fry Tent Presented By — Friday

Signature Event Activations — Choose 2

  • Brunch Sponsor — Friday
  • Goombay and J'ouvert Main Stage Sponsor — Wednesday
  • Alumni Meet and Greet Sponsor — Thursday night
  • Pep Rally Sponsor — Friday night
  • Parade Sponsor — Saturday
  • Halftime Sponsor — Saturday game
  • Campus Kickback Sponsor — Saturday night

4 Event Feature Activations

  • Charging lounge, hydration, wristbands, photo booth, giveaways, etc.

1 Premium Booth Footprint

  • Vendor Village (Friday) or Tailgate (Saturday)

Gold Sponsor

$25,000

Owned Activation — Choose 1

  • Vendor Village Lane Sponsor — Friday
  • Tailgate Row Sponsor — Saturday
  • Main Stage Sponsor — Wednesday or Friday
  • Alumni Reception Sponsor — Thursday or Friday
  • Campus Kickback Sponsor — Saturday night

Amenities — Choose 2

  • Hydration station
  • Charging station
  • Cooling mist fans
  • Seating lounge
  • Shuttle cart branding

1 Booth Footprint

  • Vendor Village (Friday) or Tailgate (Saturday)

Silver Sponsor

$10,000

Silver tier details coming soon. Contact us to discuss availability and benefits.

Bronze Sponsor

$5,000

  • Logo on Homecoming sponsor page
  • Listing in select programs or screens, where applicable
  • Inclusion in one shared sponsor thank-you social post
  • Option to add a Vendor Village booth at the vendor rate

Community Supporter

$2,500

  • Logo on sponsor page
  • Name listing in the Homecoming digital sponsor roll
  • Option to upgrade into a specific feature or vendor booth

There's More to Explore

Dive deeper into what your partnership can include.

Activation Opportunities

From Goombay and J'ouvert to Jungle Fest and the End Zone Experience — see every venue and moment where your brand can come alive.

See Activations →

À La Carte Menu

Not ready for a full package? Build your own footprint by selecting individual activations, naming rights, and branded elements.

View the Menu →

Why Partner with B-CU

Understand the full value of a B-CU partnership — from student talent access to leadership relationships and brand visibility.

Learn More →

Ready to Partner?

Submit your information below and our team will be in touch to discuss the right fit for your organization.